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10 Apr 2006
Emergent mobile TV phone sector will create substantial market for Korean giant's AM-OLEDs
Samsung SDI, Seoul, Korea, will be targeting its active-matrix organic light-emitting diode (AM-OLED) display business at high-end mobile TV phones, when it launches them in January 2007.
The company is scheduled to complete the first production line of its $450 million AM-OLED plant in Cheonan by the end of 2006. The plant will produce the equivalent of 20 million 2.0inch to 2.6inch displays annually for digital multimedia broadcasting-enabled phones, Samsung said.
"Initially, we will target the mobile TV phone market and then expand the territory to the 40 inch-level television market in 2008-2009," said Lee Woo-Jong, vice president of Samsung SDI's Mobile Display Business. "We plan to increase the annual AM-OLED production capacity to 100 million units by 2008 to meet the expected strong demand for higher-resolution displays for mobile TV phones."
"We have already been negotiating with several global mobile TV phone makers on design-in issues." Samsung SDI's sister company Samsung Electronics, the leading maker of South Korea's home-grown DMB-enabled phones, is expected to be a major customer.
While TFT-LCDs now represent over 50 percent of the small display market for mobile phones, self-luminous, higher-resolution, low-power AM-OLEDs are emerging as a major competitor.
Samsung SDI claims its fourth-generation AM-OLED is the first to use a low-temperature polysilicon base material. AM-OLEDs can switch pixels 10,000 times faster than TFT-LCDs, fast enough to render moving images without ghosting. According to market analyst Display Search, global OLED sales are expected to reach $5.12 billion by 2009.
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