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17 Jun 2002
Xerox has set up a new company to develop electronic reusable paper for retail signs that can be updated at the click of a mouse.
Gyricon Media will commercialize Xerox's digital document display technology, which is as portable and flexible as a piece of paper. Initially, the company will use the technology to develop applications for signage and point-of-purchase displays that are found in retail outlets.
Electronic reusable paper was developed at Xerox's Palo Alto Research Center. When combined with appropriate electronics, the thin material is capable of displaying and changing text and graphics like a computer screen and can be reused thousands of times.
Bob Sprague, chief executive officer of Gyricon, said: "Electronic reusable paper is really the paper of the future. It will dramatically change the way in which people think about printing and it will revolutionize the way that stores communicate prices, promotions and other information to their customers."
The first commercial products are expected to be launched next year.
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