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05 Oct 2007
The first commercially available OLED TV could be the first step towards a new generation of ultra-thin screens.
Sony will launch an ultra-thin organic light emitting diode (OLED) TV based on its Organic Panel technology in December. According to the company, its XEL-1 is the world's first OLED TV and will provide customers with unparalleled thinness combined with superb image quality. The 11 inch screen measures just 3 mm at its thinnest point and is supported by an aluminium side arm. The new TV will initially go on sale in Japan at a retail price of 200,000 Yen (US $1733.6).
The XEL-1 incorporates a micro-cavity structure to allow for efficient light emission and an embedded color filter. These features are said to enable high contrast, high peak brightness, color reproduction and rapid response time.
The light emitting structure prevents light emission when reproducing shades of black which results in very deep blacks and a high contrast ratio 1,000,000:1. Given that OLEDs do not require a separate light source, the power consumption of the display is as low as 45 W.
Sony's Organic Panel consists of an organic material layer measuring several hundred nanometres thick sandwiched between two thin glass panels. The panel also contains Sony's Super Top Emission technology which the company says enables XEL-1 to reproduce natural colors precisely.
The launch of this device represents the first stage of Sony's OLED TV strategy. The company will continue to develop its OLED TV business alongside its existing LCD TVs with the aim of expanding its overall share in the TV market.
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