Workshop of Photonics Partnership with 151 Advisors to Penetrate North American Market

Date Announced: 24 May 2013

151 Advisors, a strategic consulting firm for mobile, wireless and web-based software and technology companies, announced a partnership with Workshop of Photonics to bring the company’s System Control and Automation (SCA) software to the North American market. 151 Advisors will assist Lithuania-based Workshop of Photonics® in developing their go-to-market strategies for successful entry into North America by providing strategy and business development services.

“Creating a solid go-to-market strategy is crucial to our success in North America and we recognize we need a highly experienced support team in place to help us develop a strategy that leverages the core skills of our organization,” said Tadas Kildusis, Head of Sales Group at Workshop of Photonics. “151 Advisors’ proven track record in the enterprise technology industry, along with their unique understanding of global marketing and business development, will not only expand our presence in North America but also help us meet our larger business goals for 2013.”

Workshop of Photonics developed SCA software to control and automate laser micromachining. The software provides speed, flexibility and visibility to laser operators to make micromachining tasks easy to describe and repeat. The organization has done extensive research in the field of laser micromachining since 2003 and has rich expertise in the development of laser micromachining workstations and optimizing laser processes for unique tasks.

“The combination of Workshop of Photonics’ robust technology and dedication to research and development makes them poised for success outside of Lithuania,” said Steve Brumer, Partner at 151 Advisors. “Now, it’s about driving awareness and establishing them as a real player within the North American market. We look forward to collaborating with them to help them realize their growth objectives.”

151 Advisors’ partnership with Workshop of Photonics is part of a strategic collaboration between 151 Advisors and Enterprise Lithuania, a Lithuanian government agency that promotes the development of competitive businesses in the country to foster the country’s technology exports, to help Lithuanian technology companies accelerate their market entry into North America.

Contact

E-mail: ruta.balciunaite@altechna.com

Web Site: www.wophotonics.com/2013/partnership-with-151-advisors-to-penetrate-north-american-market/