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Date Announced: 05 Nov 2012
EMEA distribution deal for the California-based LED chip maker.
LIVERMORE, CA--(Marketwire - Nov 5, 2012) - Bridgelux Inc., a leading developer and manufacturer of LED lighting technologies and solutions, today announced that EBV Elektronik, an Avnet company, has become a distributor for Bridgelux products in Europe, the Middle East and Africa. With its broad sales network and established customer base, EBV will serve as an instrumental channel partner for the rapidly growing LED chip and packaged products business at Bridgelux.
The agreement gives EBV ready access to Bridgelux's full line of LED chips as well as LED packaged products consisting of array and emitter products like the new Micro SM4."Bridgelux is bringing innovation to light by providing high power, energy-efficient and cost-effective LED solutions. Our customers will leverage Bridgelux's technology to replace traditional lamp and luminaire technologies with solid state products for the fast growing interior and exterior application areas such as street lights, track and downlights", said Slobodan Puljarevic, President and CEO of EBV Elektronik.
"Also very important for EBV is the fact that Bridgelux's products support global clean energy initiatives by reducing energy consumption and offering environmentally friendly solutions for general lighting applications. Their innovative product portfolio is a very welcome addition to our line card and will add significant value to EBV's technology portfolio. In return, Bridgelux now has access to our sales organization across EMEA and will benefit from best commercial, technical and logistical services we offer to our customers," Puljarevic concludes.
"Together, Bridgelux and EBV will benefit our customers by providing the infrastructure and resources required to help them bring to market the right products at the right time and at the right cost," said Jim Miller, chief sales and marketing officer for Bridgelux.
"EBV's team of Illumineers (LED application engineers) will use their LightLab capabilities to assist our customers in their product design process from product definition through final design verification. With the availability of this tremendous technical resource, in combination with Bridgelux's own applications support capabilities, Bridgelux and EBV customers will be supported by a very knowledgeable team. We believe this will help speed the design and delivery of innovative products to a global market that is demanding LED lighting."
Source: Bridgelux
E-mail: brianfisher@bridgelux.com
Web Site: www.bridgelux.com
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