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Telecoms is not the only fruit

17 Jun 2002

When II-VI Optics bought out Laser Power Optics in 2000, researchers Peter Muys and Eefje Vandamme faced unemployment. One year later, the first products are about to roll off their own production line. Michael Hatcher follows the rise of VDM Laser Optics.

From Opto & Laser Europe September 2001

Now here's a novelty - a European optics start-up that isn't targeting the communications sector. Belgium-based VDM Laser Optics is focusing on the lower-profile end of industrial-laser applications: high-power infrared optics for carbon dioxide lasers. Although it is undoubtedly a good deal less sexy than the kinds of applications that feature "DWDM" and "exponential revenue growth" prominently in their company mission statements, VDM's target market is still projected to enjoy substantial - if steady - growth over the next decade.VDM was spawned from last year's takeover auction between the US optics company II-VI and the Belgian metals and materials group Union Minière (UM) to buy out Laser Power Optics (LPO) and its subsidiary Laser Power Europe (LPE).

In August 2000, as II-VI was finally putting an end to the matter with an offer that UM couldn't trump, VDM founders Eefje Vandamme and Peter Muys were still researchers at LPE. They knew that II-VI would scrap LPE's European research facility to cut overheads, and when research jobs in the US arm were not forthcoming their thoughts turned to going it alone. According to Vandamme: "As soon as II-VI took over LPE we knew that we had to look for other opportunities." With its foothold in the US defence market secured, II-VI subsequently dropped the European research and development wing of LPE.

Spurned but not deterred, UM acquired two UK carbon dioxide laser companies in late 2000: zinc selenide specialist V&S Scientific and optical coatings and component supplier Tayside Optical Technologies.

"With the LPE deal II-VI created a monopoly in Europe," said Muys. He and Vandamme knew that LPE's big customers - industrial-laser manufacturers Trumpf and Rofin-Sinar, both based in Germany - would be unhappy with a market with just one supplier and that they would welcome another manufacturer in the field.

Muys is confident that the sector is crying out for a new player: "Every laser firm faces a problem - one supplier, one price level, one delivery time. We received a lot of attention at Laser 2001 in Munich."

Ludwig Ulrich, who buys carbon dioxide laser optics for Rofin-Sinar, agrees: "We have had a hard time since the II-VI takeover, and we are happy to see another major player in the market. With a European supplier we can deal in euros and avoid extra costs from currency exchange rates."

And so in January 2001, five months after the II-VI deal, Muys and Vandamme founded VDM Laser Optics (the initials come from their surnames). Armed with EURO 2.5 million in bank loans, VDM now has a 300 m2 cleanroom manufacturing facility and R&D laboratory, which includes diamond turning and coating machines.

Optical components will start rolling off the production line later this month. The pair have also teamed up with private investors and venture capital is said to be in the pipeline. Incredibly, Muys says that the company has actually refused some financing because it was "too early".

Paul MacLennan is the managing director of V&S Scientific. He agrees that II-VI has a monopoly in Europe, estimating that it has close to a 70% market share. Despite this, MacLennan says that VDM might be surprised by the level of competition that it will come up against in Europe. He added: "VDM might find it difficult unless it has some specific advantages, such as strong relationships with potential customers."Crucially, with V&S now belonging to UM, both of VDM's two main competitors are vertically integrated with suppliers of the critical raw material, zinc selenide. Since there are only three suppliers [II-VI, UM and Rohm & Haas] of zinc selenide in the world, MacLennan says that VDM might suffer from the lack of a preferential supplier. Not a problem, according to Muys: "When II-VI bought LPO, Rohm & Haas lost its largest customer. They were more than happy to enter into a cooperative agreement with us, and we have a guaranteed supply of raw material."

So how will VDM challenge II-VI and V&S for their captive market, but without such an established manufacturing base? According to Muys the value that European laser manufacturers will find when they deal with VDM will be common languages and time zones; technical support; and experienced staff that can help advise on different resonator designs.

To compete with II-VI on price, Muys and Vandamme say that they will implement as much automation as possible, keeping the number of staff to a minimum. That's not to say that VDM will not be recruiting. By the end of 2001 the company hopes to have at least doubled its workforce. "II-VI's infrared group has 400 people, so to gain a 10% share of the market we are going to have to expand to become a 50-person company in the next few years," said Muys.

Both Muys and Vandamme carry business cards that are adorned with the job title "chief executive officer". So where do their individual responsibilities lie, and what happens when they disagree?

"It hasn't happened yet," laughed Vandamme. "We don't have a formal arrangement because the company has developed so quickly. However, the general rule is that Peter is more aligned with the technical side of things and I deal more with sales and marketing. At this early stage, we are both covering a number of roles."

Muys and Vandamme are working on two product themes in parallel. The first is to supply standard replacement optics, and the second, to work on customized solutions for individual systems and components, including those for equipment such as telescopes and diffractive optics. They say that they already have two "substantial" orders for a few thousand components from major laser OEMs on their books.

The extra competition that VDM generates should also increase innovation in the field of high-power optics. With their strong research backgrounds it is unsurprising that Muys and Vandamme have some innovative products in the pipeline.

These include ultrasonic beamsplitters for high-power carbon dioxide laser beams, which they hope to introduce some time in 2002, and a resonator design to produce a carbon dioxide laser beam with a diffraction-limited Bessel shape (a ring-shaped beam).

The latter consists of a simple flat mirror and axicon (a beam-shaping element). By matching the apex angle of the axicon to the particular resonator length, the Bessel function can be formed directly, unlike existing schemes that produce a Gaussian-Bessel beam with spatial filters that inhibit the beam power. Muys says that these improved beam-shaping and focusing possibilities could result in a new way to cut thick steel with carbon dioxide lasers, and might also enable the remote cutting of metals from longer stand-off distances.

If Vandamme and Muys turn VDM into a success it should send the message to anyone else thinking about starting a small firm that you don't have to target the high-growth (and, given the current climate, high-risk) sectors to turn a profit. Visit VDM Laser Optics

ECOPTIKLASEROPTIK GmbHCHROMA TECHNOLOGY CORP.AlluxaTRIOPTICS GmbHBerkeley Nucleonics CorporationABTech
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