REO Names HollyWinx Optics as Representative in China

Date Announced: 30 Sep 2013

Exclusive deal targets wide range of optical applications.

REO, a leading manufacturer of high volume precision optical solutions, has named HollyWinx Optics as their exclusive representative in China.

HollyWinx specializes in selling high-performance optics and thin films into the Chinese laser, materials processing, photovoltaics, automotive, biomedical, advanced lighting, projection, display and semiconductor industries.

HollyWinx was founded in 2009 by David Wu and Mel Francis. David Wu has over a decade of experience in marketing photonics technology within China, while Mel Francis adds expertise in optical system design and thin film engineering. The company is headquartered in Shanghai, and also maintains offices in Shenzhen and Beijing.

“Selling optics made in the United States into China represents the opposite of the typical flow,” notes Mel Francis. “But, components with finer levels of surface finish and higher performance coatings are not readily obtainable in China. This provides an opportunity for precision optics manufacturers, such as REO, to service more demanding applications.

"HollyWinx Optics, with our unique combination of technical strength and market knowledge, can effectively translate customer requirements into cost conscious product specifications, and is therefore well positioned to capitalize on this opportunity.”

Source: REO

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