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Biolase Announces First Order from Benco Dental

Date Announced: 28 Sep 2010

First Sizable Order by Distribution Customer under New Non-Exclusive Distribution Arrangement

IRVINE, CA (September 28, 2010) - BIOLASE Technology, Inc. (NASDAQ:BLTI), the world's leading dental laser company, is pleased to announce the first multi-product order from Benco Dental, the largest privately owned, full-service dental distributor in the United States.

Federico Pignatelli, Chairman and CEO, commented, "We are extremely pleased that a distributor of Benco Dental's caliber has chosen to now carry our dental laser product line and disposables. We are looking forward to a rapidly growing and successful collaboration with the Benco Dental sales team and one of the leading dental distributors in the country."

Benco Dental provides more supply and equipment options than any other full-service dental distributor, an offering enhanced by a comprehensive suite of services, including office design, equipment repair, practice coaching, financing and project management, wealth management and dental-specific technology solutions. These services are supported by over 340 professionally trained sales representatives and 265 factory-trained service technicians.

During Benco Dental's 80-year history, the company has grown from a single-room office in Wilkes-Barre, PA into the nation's fastest growing dental distributor with 50 regional showroom locations and four distribution centers. In 2010, Benco Dental opened North America's largest dental equipment showroom as part of a new corporate headquarters. The 272,000-square-foot facility is called CenterPoint and is home to 25 fully functional operatories, a design concept suite, specialty displays, a handpiece cutting exhibit, sterilization models and 14 operational digital X-ray units.

Dr. Wayne R. Harrison, VP Sales & Marketing, commented, "We are very pleased that our patented Waterlase® YSGG technology for hard and soft tissue procedures together with our soft tissue diode product line will be prominently displayed in the Benco CenterPoint showroom."

Source: Biolase

Contact

Jill Bertotti (investors) or
Len Hall (media), of Allen & Caron,
+1-949-474-4300

E-mail: jill@allencaron.com

Web Site: www.biolase.com

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