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Zeiss and Tesa partner on large-scale holographic technology

22 May 2025

Agreement targets mass production of functional holographic films, with key aim being automotive windshields.

Photonics and optics technologies developer Zeiss and adhesives specialist Tesa, both headquartered in Germany, are joining forces with the stated aim of “bringing holography to industrial scale”.

The two companies have signed a strategic partnership agreement to drive the serial replication of large-format, holographically functionalized films – with a focus on transparent display applications in automotive windshields.

By combining Zeiss’s microoptics expertise with Tesa’s advanced adhesive technologies, the partnership aims to enable scalable, process-stable production of optical holographic components for integration into transparent surfaces such as glass.

A flagship project of the collaboration is the development of holographic display solutions for vehicle front windshields. These solutions promise reduced weight and installation space, while enabling additional visual and functional features for drivers and passengers alike.

Pooling industry expertise

Both partners bring significant industry knowledge and experience in the industrial implementation of technological innovations: Zeiss as a leading provider of micro-optical components and Tesa as a long-standing development partner across various industries, focusing on self-adhesive product and system solutions.

"This partnership is a milestone in the industrialization of holography – especially for large-scale applications. Together with tesa, we are laying the foundation for bringing holographic innovation to market in a scalable and economically viable way,” said Roman Kleindienst, Head of Zeiss Microoptics.

Tesa also sees the collaboration as a signal of what’s to come. “As a long-standing partner to the automotive and consumer electronics industries, Tesa brings its extensive process and materials expertise to the partnership with Zeiss,” said Dr. Ingrid Sebald, Board Member for Technology at Tesa.

“Together, we will significantly advance the serial replication of holographic solutions. With Zeiss, we have a global technology leader by our side – we look forward to working closely together and developing forward-thinking projects for our customers.”

Universal Photonics, Inc.Nyfors Teknologi ABHyperion OpticsInfinite Optics Inc.LASEROPTIK GmbHChangchun Jiu Tian  Optoelectric Co.,Ltd.Omicron-Laserage Laserprodukte GmbH
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