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LG's 55in OLED TV spearheads CES launch portfolio

09 Jan 2012

LG Electronics is debuting its latest range of cinema-style 3D TVs at the 2012 International Consumer Electronics Show, Las Vegas.

Led by the 55-inch 3D OLED TV and the 84-inch 3D Ultra Definition TV, LG is presenting a range of new products, technologies and features for consumers worldwide, including new cinema 3D smart TVs, monitors and projectors and a “Smart TV ecosystem”, which contains over 1,200 apps and premium 3D content.

Havis Kwon, President and CEO of LG Electronics Home Entertainment Company, commented, “The 3D and Smart TV revolution is just beginning and LG is committed to convincing consumers the world over that these technologies are the future, not just a fad.”

The company says that what sets LG’s TV picture apart from other types of OLED TVs is its Four-Color Pixels and Color Refiner, which work together to generate natural and accurate colors. The four-color pixels feature allows for more accurate color depiction by using a set of four colors (red, green blue and white) instead of the RGB setup used by conventional OLED TVs. The Color Refiner helps provide consistency in colors from a wider viewing angle via an LG-developed algorithm that improves and refines hues and tones.

With an infinite contrast ratio, LG’s OLED TV exhibits vivid colors and fine details. In turn, colors and details across an entire image are preserved with utmost clarity and sharpness, even when displaying scenes with dark lighting. The company claims that such color capabilities are technically impossible with LED and LCD display panels. And with a refresh rate around 1,000 times faster than LED/LCD displays, LG says its new OLED TV is capable of showing crystal clear motion.

The 3D OLED TV is also equipped with LG’s Film Patterned Retarder Cinema 3D technology, which gives users a “more comfortable” 3D experience; FPR-type 3D glasses are less expensive and lighter than active shutter 3D glasses. They require neither batteries nor recharging.

3D ‘Ultra Definition’ TV

LG’s 3D UD TV boasts superb picture quality on an expansive 84-inch class display panel. With 8 million pixels and four times the resolution clarity (3840x2160 pixels) of existing Full HD TV panels, the 3D UD TV provides the most convincing 3D viewing experience currently available outside of a movie theater, LG boasts. Meanwhile, 3D Depth Control allows greater comfort, as users can customize their viewing experience by controlling the 3D effect. Additionally, 3D Sound Zooming provides users with immersive 3D sound that rivals the output of all but the best home theater systems.

Smart TV

Over the past year, LG has elevated the user experience of its Smart TV function by adding over 1,200 apps and a range of premium content services. Such growth in sophistication has been accompanied by increased user convenience. NetCast, LG’s own Smart TV platform, has been upgraded and an integrated search function has been added to allow easier and quicker access to content. In turn, popular search words can be used to search through LG’s expansive Smart TV ecosystem. In addition to basic communication functions, social networking services on LG’s Smart TV now permit users to “share” and “like” what they’re watching. NetCast will be the platform in approximately 60 percent of LG’s flat-panel TVs introduced this year.

Google TV

At CES 2012, LG is also unveiling the highly-anticipated Google TV. Combining LG’s popular CINEMA 3D display with Google’s Android-based Smart TV ecosystem, LG’s Google TV will provide users with another highly attractive home entertainment option.

LG’s Google TV is easy to use, due to the combination of an Android-based user interface and Magic Remote Qwerty designed by LG, which combines the user-friendly benefits of LG’s Magic Remote with a QWERTY keyboard. LG’s Google TV is also equipped with LG’s CINEMA 3D technology, enabling a home entertainment experience that is immersive, comfortable and convenient. Meanwhile, with a single click of the remote, any 2D TV program or movie can be viewed in 3D, thanks to the built-in 2D to 3D conversion engine.

About the Author

Matthew Peach is a contributing editor to optics.org

AlluxaBRD Optical Co., LtdOmicron-Laserage Laserprodukte GmbHPhoton Engineering, LLCFISBASpectrum Scientific Inc. -  SSI OpticsAVANTES BV
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