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Marketing Communications Specialist Sr.

Coherent, Santa Clara, CA, United States
Employer Description

At Coherent, Inc., we have harnessed the power of light to become the world's leading independent designer, manufacturer and supplier of high-powered precision electro-optical components and laser-based solutions for medical, scientific and commercial applications. And although that alone is impressive, what truly makes Coherent, Inc. unique is our work environment. It's a strong, stable work environment that values the individual and places a premium on teamwork. Couple that with tremendous growth potential and the only thing that'll will be growing faster than Coherent will be your career. With an incredible range of innovative medical, scientific and commercial lasers, Coherent, Inc. is home to the most talented professionals in the laser and optical industry. Come learn more about us. We're searching for others like ourselves to join the brightest team in the business.

Job Description

The Marketing Communications Specialist will own the ongoing development and execution of various communication strategies. The communication channels we employ include: marketing automation, web, social media, video, collateral (catalogs, brochures, datasheets, articles, white papers, and case studies), print and digital media, trade shows and events.

The successful candidate must have a demonstrable record of accomplishments in high-value B2B marketing.  They must create industry-leading communications strategies for a diverse set of business units, and execute plans on tight deadlines. The successful candidate will also be able to demonstrate exceptional creativity and attention to detail as well as strong organizational and writing skills. This person will need to work with the other Marketing Communications Specialists, Product Managers, as well as the entire Global Marketing Communications team to create and maintain the integrity of the communications process, and support the overall goals set by the company.

Job Requirements

Education and Work Experience:

• Bachelor’s degree, preferably in one of the following areas: marketing, marketing communications, or business administration

• Minimum 7 years of experience in a marketing communications department and/or agency with proven project management responsibilities

• Thorough knowledge and understanding of the pros and cons of various integrated marketing vehicles including SEO/SEM, web marketing, video, social, email marketing, PR, tradeshows, and advertising (digital/print)

• Excellent event management skills

• Project management experience with proven instances of balancing multiple projects and a high workload

• Superior organizational and writing skills, in both verbal and written forums, with strong editing and proofing skills

• Ability to rapidly absorb detailed product information and translate it into lay terms

• Strong experience within applications, including but not limited to, HTML/CSS, Adobe CS (Photoshop, Illustrator), Microsoft Suite (Word, Excel, PowerPoint), Salesforce, Google Analytics; marketing automation experience a plus


Any successful applicant must provide proof that they can legally work in the US.


We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

21 September 2019
21 October 2019
Bachelor's Degree
Optical Components, Lasers, Sensors
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