'LookThru' hi-res transparent OLED display launches at InfoComm

03 Jun 2019

New 55in (1400mm) display, from Leyard and Planar, suits retail and exhibition applications, with "eye-catching" performance.

Display and visualization companies Leyard and Planar, have launched what they are calling the next-generation Planar LookThru OLED display, which provides a self-emitting transparent image with “see-through” properties for applications like retail fittings without the need for backlighting or enclosures.

Planar Systems is a US-based digital display manufacturer based in Hillsboro, Oregon. Founded in 1983 as a spin-off from Tektronix, it claims to have been the first US manufacturer of electroluminescent digital displays. Leyard Optoelectronic is a Chinese electronics manufacturer producing LED products including displays and lighting. Its main business segment is in screen displays.

The new display builds on the frameless glass design of its predecessor, enabling users to overlay digital content and imagery over actual objects to create "eye-catching" installations. Suitable both as a standalone product and for tiled installations, the 55-inch (1400mm) display is designed for retail merchandising, corporate promotions, museum and tradeshow exhibits. Leyard and Planar will be showing the LookThru at InfoComm 2019, in Orlando, Fl, between June 12-14.

'A design for life'

“The customer demand for a next-generation Planar LookThru display has been truly unprecedented,” said Steve Seminario, vice president of product marketing at Leyard. “This new product brings to life the amazing variety of creative designs our customers envision for their organizations.”

“This display has already been a tremendous success with some of our largest rental clients,” said Sonny Goyal, CEO of Abcomrents, a full-service event productions company, based in Itasca, IL. “We will now have the opportunity to work with the next-generation of the Planar LookThru display.”

The new iteration will enable users to showcase an item behind a single 55-inch display or larger objects behind a tiled video wall. It offers the following features:

• Vibrant colors which, at 120% NTCS, exceed the standards set by the US National Television System Committee. The emissive OLED display provides wide viewing angles with excellent no off-axis contrast and brightness.
• Planar LookThru comes with a 4K @ 60Hz DisplayPort and HDMI connectivity that includes HDCP 2.2 content protection compliance. Installations are fully controllable using RS-232, LAN and other control systems.
• LookThru features Planar ERO-OLED (Extended Ruggedness and Optics) technology that uses a proprietary process to bond protective glass to the front surface of an OLED display.
• The newLookThru can be used in either portrait or landscape orientations.