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China International Optoelectronics Expo

By Glenn Barrowman, Aston Science Park

Just a small part of the massive CIOE exhibition
The CIOE exhibition has over 2000 exhibitors

We meet over breakfast in the hotel and handed out the exhibition passes secured in advance by UKTI. The China International Optoelectronics Expo exhibition and Conference (CIOE) did not disappoint with the companies all delighted to have taken the decision to visit. The show is massive in terms of exhibitors and visitors with over 2000 exhibitors and 85000 visitors.

I have just finished a really useful meeting with Mr Yang Xiancheng, Managing Director, and Nancy He, International Project Manager of the show organiser China International Optoelectronics Expo, and I will be exploring how to best support the internationalisation and non-Chinese representation in the coming months.

An invitation has been extended to Mr Yang and Nancy He to use euroLED 2009 as a springboard for securing non-Chinese participation in the China International Optoelectronics Expo event.

Zeeko at CIOE
Zeeko at CIOE

From an exhibitor perspective, I spoke with Richard Freeman of Zeeko and his colleague Avni Sondagar. Both were delighted that they had taken the decision to exhibit in their own right following several years selling their products via distribution agreements.

Avni commented that the show was proving useful in securing clients within established markets and interestingly for generating completely new markets such as jewellery for their ultra precision polishing machines. Certainly when I visited their stand the booth was full of potential customers.

Tonight we will meet as a group and tomorrow with our own individual interpreters we are back at the exhibition with the group having dedicated one to one meetings with carefully selected Chinese companies based on matching their respective requirements.

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