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OSA launches PhotonXpo for 2009
Keen-eyed delegates may have been intrigued by the signage for PhotonXpo scattered around the CLEO exhibit hall.
Well, all was revealed this morning: it’s part of a rebranding exercise for the CLEO technical exhibit. “The goal is to provide the exhibit with its own identity,” Colleen Morrison, the OSA’s director for for public relations, told me today. “It has continued to expand, and we wanted a name that would better reflect what’s out there on the show floor.”
This year’s CLEO attracted 320 exhibitors, but the organizers hope that renaming the event will increase numbers at the 2009 event in Baltimore, Maryland.
And that’s it from me for now. I’m off to the airport for the red-eye flight to London, but look out in the next couple of days for a couple of post-deadline posts.
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